A Mum has set up her own internet marketplace for items children grow out of after her frustration at not being able to find second-hand school uniforms. Alison Morrill, 39, of Rhiwbina, Cardiff, has created the mykids2yourkids.co.uk site which went live yesterday. Click here for the full article.

With every day that passes, Generation Y becomes far more important to the economy than we can realize. Yet the gap between how Gen Y communicates and connects and how businesses, educators, governments, et al. approach them is only widening. Here is a fascinating article on how younger people are changing consumerism, and how businesses are [...]

How are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. During the height of Back To School in 2011, anyone tracking the keyword schoolwear on Twitter would have seen an avalanche of tweets complaining about school uniform retailers and suppliers. Issues [...]

Is everyone supporting social media at your company? Are you struggling to get the support you need? Here are 5 tips to help you get the rest of your company on board.

Many businesses and individuals in the schoolwear trade are on Twitter, but few have created effective accounts that drive engagement and traffic to their company. Here is an article that lists 12 effective ways to engage on Twitter.