With every day that passes, Generation Y becomes far more important to the economy than we can realize. Yet the gap between how Gen Y communicates and connects and how businesses, educators, governments, et al. approach them is only widening. Here is a fascinating article on how younger people are changing consumerism, and how businesses are [...]

There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear. Click here for the full article.

Companies are becoming more tuned into the potential of social networking. But can they make it pay? Click here for the full article.

Small businesses will invest more time this year in social media than ever before, yet this is a scene that constantly shifts and changes. Below is a really useful PDF infographic, that summarises the strengths and weaknesses of each of the main sites. Social Media Landscape

Almost every business is gearing up their mobile strategy. No secret why: Mobile is really taking off. There are already more people on the planet who communicate with text messages than with e-mail and more people who own phones than have credit cards, according to the latest statistics. Click for the full article.

Linkedin has created a series of fun videos that serve as a guide to the site for small business owners. You can find them here. These videos provide a straight-forward introduction to the site and show you how to build your company’s page. For anyone serious about getting into online marketing, this is a great [...]

This year saw a staggering growth in consumer mobile usage, and with the smartphone industry growing at an unprecedented rate, 2011 could prove to be an unparalleled year in terms of mobile innovation and expansion. With more than 70% of the world’s population owning a mobile phone, it’s time for small businesses to pay attention to mobile [...]

As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year.

Today’s reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook and Twitter doesn’t guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn’t. More [...]

Here’s a look at how social media will affect the human resources field.Click for the full article.