With every day that passes, Generation Y becomes far more important to the economy than we can realize. Yet the gap between how Gen Y communicates and connects and how businesses, educators, governments, et al. approach them is only widening. Here is a fascinating article on how younger people are changing consumerism, and how businesses are [...]

How are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. During the height of Back To School in 2011, anyone tracking the keyword schoolwear on Twitter would have seen an avalanche of tweets complaining about school uniform retailers and suppliers. Issues [...]

Is everyone supporting social media at your company? Are you struggling to get the support you need? Here are 5 tips to help you get the rest of your company on board.

Many businesses and individuals in the schoolwear trade are on Twitter, but few have created effective accounts that drive engagement and traffic to their company. Here is an article that lists 12 effective ways to engage on Twitter.

December truly is the most wonderful time of the year for small business owners. Besides the spurt in shopping activity, it’s the time when business pundits provide predictions for next year’s trends. Click here for the full article.

A collection of some of David Luke’s photos from the 2011 Schoolwear Show  

There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear. Click here for the full article.

David Luke’s stand at this year’s Schoolwear Show saw them celebrate 30 years in business. The backdrop showed some of the things that we all remember from the last few decades, including films, music and cartoons, from 1982 to today. There were also retro toys and sweets scattered around to bring back those memories of the past. [...]

Companies are becoming more tuned into the potential of social networking. But can they make it pay? Click here for the full article.

Small businesses will invest more time this year in social media than ever before, yet this is a scene that constantly shifts and changes. Below is a really useful PDF infographic, that summarises the strengths and weaknesses of each of the main sites. Social Media Landscape