With every day that passes, Generation Y becomes far more important to the economy than we can realize. Yet the gap between how Gen Y communicates and connects and how businesses, educators, governments, et al. approach them is only widening. Here is a fascinating article on how younger people are changing consumerism, and how businesses are [...]

There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear. Click here for the full article.

Small businesses will invest more time this year in social media than ever before, yet this is a scene that constantly shifts and changes. Below is a really useful PDF infographic, that summarises the strengths and weaknesses of each of the main sites. Social Media Landscape

Linkedin has created a series of fun videos that serve as a guide to the site for small business owners. You can find them here. These videos provide a straight-forward introduction to the site and show you how to build your company’s page. For anyone serious about getting into online marketing, this is a great [...]

As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year.

There are a lot of buzz words on the social web these days: group buying, location-based services, SEO, just to name a few. Sorting through the information to figure out what’s just hype and what your business can actually work with can be a daunting task — it uses up resources, including time and money, [...]